The team discovered the opportunity to create a new Learning Management System (LMS) while working with the Blackboard LMS daily in the IMBA program. None of us has had any experience with this tool before, and when we started to use it, it was a disappointing experience, because it was difficult to organise and structure our studies. For example, it was tough to search for information, manage your schedule, and keep track of your deadlines. We realised that the LMS can be designed in a much better way.

Shout out to Olga, Flavia, Paz and Varun for collaborating on this project

• Hypothesis Validation
• MVP Development
• Technology Evaluation
• Go-to Market

Though LMS is widely used in different organisations, we decided to focus on the universities market. Universities mainly need LMS for students’ and teachers’ collaboration; quizzes and tests; data and reports². Most existing solutions cover mentioned university needs. Blackboard and Canvas are among the most popular LMS for universities³. Blackboard is an old player in the market with established relations with universities and a larger number of features. Canvas offers a more user-friendly solution because it is easy to navigate through the platform, communication between students and teachers is more effective and there are more opportunities for integration and collaboration with other platforms and applications. For teachers, it is easier to create a course and the process is more customizable. However, we discovered that existing solutions don’t really address time management efficiency though it is one of the most relevant pain points for users.

“To ensure we are working at every step to limit the impact our business has on the environment while maximising the social and economic benefits a good learning system can bring.”

Here's the report that showcases our approach for Brightboard

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